Pegasus Equestrian Experience Center: A Reimagined Industrial Landmark
Pegasus International Equestrian Experience Center & Arena Concept (Gemini / Pegasus Equestrian 2026)
Also posted on LinkedIn here.
Picture this: a 1940s industrial powerhouse meets a warm, modern sanctuary of mass timber—because apparently, we couldn't choose between gritty and luxe, so we married them. Welcome to the Pegasus Equestrian Experience Center, where "High-Industrial" architecture proves that heritage and innovation aren't enemies; they're just waiting for the right timber beam to introduce them properly.
What you’re reading is a “concept car” design—a stylized, high-intent sketch meant to communicate the aesthetic language and the emotional punch. The Experience Center is real; the visuals are the provocative “prototype” version. Like any concept car, some elements will simplify, some will phase, and some will get value-engineered into quieter forms—but the core DNA stays: industrial heritage, mass-timber warmth, and a landmark you can’t ignore from the freeway.
Built around a deceptively simple idea—that equestrian sports deserve a world-class destination—Pegasus spans 3,000 acres and will lure competitors and spectators from across Oregon, the nation, and beyond. This isn't just another venue. It's the destination. Located strategically on Interstate 5 with its own direct interchange and uninterrupted sightlines (and yes, its own 5,100-foot runway), Pegasus serves as the statewide, national, and international home for equestrian excellence. The master plan includes five climate-controlled indoor arenas, sprawling outdoor grass and sand arenas, a dedicated combined driving course, cross-country grounds, four full-size grass polo fields, flat track, steeplechase, and—as if that weren't enough—a resort and spa. But the horses? They come first.
Why an Equestrian Experience Center?
As Pegasus's flagship development, the Equestrian Experience Center pulls triple duty: it generates revenue through product sales and curated experiences, acts as the resort concierge for the entire property, promotes equestrian sports to the curious and uninitiated, and functions as Oregon's premier visitor center—a celebration of Pacific Northwest products and communities all under one impressively imposing roof.
Exterior: Industrial Theater Meets Living Canvas
The Pegasus International Equestrian Experience Center Main Building (Gemini / Pegasus Equestrian 2026)
The Main Building
Approach at dusk, and you'll immediately sense you've arrived somewhere significant. This multi-story structure of weathered red brick and reinforced concrete doesn't whisper—it announces. Decades of industrial wear are etched into every surface, a visual testament to the building's productive past.
But here's where the story pivots: massive, exposed Glulam beams and columns—that's glued laminated timber—rise through the interior like a warm skeleton, visible through expansive steel-sash windows. At night, the entire facade glows from within, revealing the contrast between cold industrial brick and the warm wood structure. It's architecture that tells a conversation: past meets present, raw meets refined.
Signature Details
The original concrete loading docks haven't been demolished—they've been reborn as a sprawling outdoor patio and "front porch" entrance. That journey from rolling steel bay doors to glass-walled entry? It's intentional. It's curated. It feels like crossing into modern luxury.
Crowning the roofline, a red neon Pegasus logo flickers to life at dusk, anchored by bold white letters spelling EQUESTRIAN EXPERIENCE CENTER against the night sky. It's the kind of icon you can see from the highway—and yes, that's the point.
The Surroundings
Roll past the building's perimeter, and white-fenced pastures frame the experience. Horses graze quietly, visible from nearly every window—a constant reminder that this is ultimately about the animals and the sport. A 1.5-acre "Jewel" arena prototype sits adjacent to the main center, serving as an educational venue and host for smaller competitions during the initial development phase. It mirrors a much grander version planned for the box canyon, hinting at Pegasus's larger ambitions.
Parking? Intentionally sparse. A small crushed-gravel lot off to the side keeps the focus where it belongs: on the landscape and the experience, not the vehicles.
Interior: Ground Floor—The Marketplace & Makers Hall
Walk through that converted loading dock, and you enter something unexpected: a cavernous, 30-foot-ceilinged marketplace alive with the aroma of roasting coffee and malt. Polished concrete floors reveal aggregate and the ghostly patches where old machinery once stood. Overhead, massive timber framing draws the eye upward. This is how you honor the past while reimagining its future.
Pegasus Provisions: The Anchor
To your right, immediately commanding attention, sits Pegasus Provisions—a rustic, bustling marketplace inspired by Oakville Grocery's curated elegance. Floor-to-ceiling dark wood shelving overflows with premium artisan foods, Pacific Northwest cheeses, hand-crafted charcuterie, and small-batch goods (many destined to be produced on-site). A striking wine wall, complete with rolling library ladders, displays regional and international vintages. Daily tastings by visiting vintners make it as much a learning experience as a shopping destination. Everything is sourced from Oregon and the broader Northwest—a mission statement carved into every label.
The Concierge: Your Command Center
Before you venture deeper, a distinctively crafted desk—wood and blackened steel working in tandem—welcomes you. The concierge here manages resort reservations, schedules tours, answers inquiries, arranges shipping for your purchases, and coordinates local experiences. Think of them as your gateway to the entire Pegasus ecosystem.
The Production Zones: Visible Manufacturing
This is where things get theatrical. Behind towering glass partitions (a nod to transparency, literal and figurative), the "factory floor" comes alive against original white subway-tiled walls—a nostalgic echo of the building's past.
Coffee Roasting: A vintage-style black iron roaster operates continuously. Sacks of green beans stacked nearby. A brew bar offers tastings of the house blend.
Brewery & Distillery: Gleaming stainless steel fermentation tanks rise two stories high, paired with beautiful copper pot stills. A long industrial tasting bar invites flights of house-made beer and spirits.
Small-Batch Cheese Making: Artisanal production happening in full view.
Bakery & Bread Making: The scent of fresh loaves wafting through the space.
All of it—visible, aromatic, inviting.
Interior: Second Floor—Equestrian Lifestyle & Exhibits
A monumental staircase of thick cross-laminated timber and raw steel carries you upward (elevators also available, for those preferring a less dramatic ascent). This level belongs to the horse.
Retail & Lifestyle
Panoramic windows frame the pastures and arenas outside, turning the landscape into your retail backdrop. The "Saddle Wall" displays high-end English and Western saddles like museum pieces. Bridles, handcrafted leather goods, and premium horse care products line industrial shelving. The apparel section showcases technical riding gear, helmets, and fashionable equestrian lifestyle clothing—jackets, boots, knitwear—many exclusive to the Pegasus Equestrian International brand.
Wine & Spirit Tasting
A sophisticated space where products grown and made on-site take center stage. Oak barrels line the back wall. The elegant tasting room pulls off the trick of dual vistas: one side overlooks the fermentation tanks below; the other frames the horses grazing beyond.
The Pegasus Story Exhibit: Where Curiosity Lives
This interactive zone uses large touchscreens, projection mapping on brick walls, and immersive design to tell multiple stories:
Explore Pegasus International's history and ambitions
Discover equestrian disciplines through slow-motion footage of elite athletes (Dressage, Show Jumping, Driving, Eventing, Western, Vaulting, Racing, Steeplechase—the full repertoire)
Learn the economics of equestrian sports, with exhibits highlighting industry impact across Oregon, the Northwest, and globally
Scout upcoming events and employment opportunities within the equestrian world
The Rooftop: Reflection, Community, and Unobstructed Views
The expansive rooftop transforms into a recessed viewing deck of timber—a space designed for community and contemplation.
Two distinct dining concepts occupy glass-and-mass-timber structures, offering seamless indoor-outdoor dining. Lounge seating and fire pits edge the perimeter, framing unobstructed views: distant hills, arenas below, horses grazing in pastures, all bathed in the vibrant glow of that massive neon Pegasus sign overhead.
It's a vantage point that lets you simultaneously observe the competition, enjoy the landscape, and consume products literally made beneath your feet. Efficiency meets poetry.
The Pegasus Equestrian Experience Center Arena Concept (Gemini / Pegasus Equestrian 2026)
The Adjacent Equestrian Experience Arena
Just next door, a 1.5-acre climate-controlled arena awaits. This venue hosts educational programming, entertainment, smaller horse shows, and even non-equestrian corporate events. Its architectural DNA mirrors the larger "Jewel" arena planned for the box canyon—industrial aesthetic, intentional materials.
The building showcases mass plywood, expansive industrial roll-up glass doors, and a pioneering "second skin" roof constructed from transparent ETFE (Ethylene Tetrafluoroethylene)—fancy way of saying: you get all the light without the weather drama. For deeper design details, consult the press release from 1/14/2026 at pegasuseq.com.
The Bottom Line: Pegasus isn't just a venue. It's a conversation between what was, what is, and what could be—told through timber, brick, horses, and an audacious red neon sign visible from the freeway.
The Hillside Resort Village Conceptual Design
The Main Arena Conceptual Design - Inspired by the Olympia in London
The Polo Grounds Conceptual Design
The team at Pegasus Equestrian International Resort & Venue is excited for what is sure to be a “once-in-a-generation” project that will stand out for years to come.
Pegasus has limited opportunity for accredited investors in this early stage - but that window is short and closing. Reach out today. Call, email, or inquire here.
We are developing what could be the number one show park in North America and a world class destination even if you do not ride in on a horse. We look forward to hosting you.
- Drew Millegan, Quinn Millegan, and the Pegasus Equestrian team
info@pegasuseq.com | (800) 651-1996
See more information below on our team and project:
Linda Royer: Lead Equine Designer
Mary Arnstad: Hotel & Resort Management Lead
Paul Cunningham: International Equine Adviser
David Gorman: Environmental & Ecological Engineer
Drew & Quinn Millegan: About the Founders
