On nearly 3,000 acres in northern Douglas County, Oregon, Pegasus Equestrian International / Stirling Downs is conceived first as a multi‑discipline equestrian campus and resort, and only then as a racing venue.

Here's a sobering reality: the "Sport of Kings" has been playing checkers while the world moved on to 4D chess. Over the past 50 years, thoroughbred racing has shed nearly 60% of its inflation-adjusted market value. Fifty-four racetracks have closed since 2000. Foal production has collapsed by 49%. And despite billions in subsidies, the industry continues its death spiral—December 2025 saw wagering handle plummet 7.3%, the worst month on record.

But here's the plot twist: this collapse isn't a tragedy. It's an opportunity.